Constantly curious Senior Brand and Social Strategist with 8+ years of experience crafting bold positioning, breakthrough creative briefs, and comms strategies that drive real impact. Passionate about anticipating trends and turning insights into action.
WORK EXPERIENCE
DEPT
Creative Strategist, April 2025 – Present
- Lead strategy for Instagram and WhatsApp clients, translating cultural and consumer insights into creative concepts and campaigns that drive conversion.
- Develop and implement testing to optimize performance, generating insights that shape future creative strategies.
- Partner with creative and client teams to ensure insight-driven work delivers against brand and business objectives.
Madwell
Senior Brand & Social Strategist, October 2021 – April 2025
- Developed brand and social strategies for clients, including Google, e.l.f. Cosmetics, Visible, Denon, and Ozium, connecting business goals with cultural and audience insights.
- Led commerce-focused strategy for Google and e.l.f. Cosmetics, connecting brand storytelling with conversion-driving activations across retail, social, and digital touchpoints.
- Conducted in-depth analysis of consumer data and market trends, designing and running surveys to uncover audience motivations and behaviors that directly informed campaign strategy and creative development.
- Drove a breakthrough Visible campaign that captured cultural relevance, earning significant media coverage, 1M+ YouTube views, and a 51-point lift in brand intent.
- Created influencer and content strategies that drove reach (+724K) and engagement (+5.3%) for Denon.
Where’s Weed
Marketing Manager, May 2020 – October 2021
- Revamped brand communication strategies, increasing web traffic by 422% through SEO-optimized content and targeted campaigns.
- Grew brand loyalty and consumer engagement, achieving a 44% increase in Instagram following and 60% growth on X.
- Coordinated multi-channel marketing efforts, overseeing creative briefs, campaign execution, and budget tracking.
- Spearheaded customer engagement initiatives, generating 6,000+ new leads for email marketing campaigns.
Self-Employed
International Travel Freelancer, Jan. 2019 – March 2020
- Created targeted marketing content for the LGBTQ+ travel community, achieving a 55% increase in social media following with a 17% engagement rate.
- Published editorial content for a regional Indonesian tourism magazine, driving awareness for local small businesses.
Abercrombie & Fitch
Assistant Merchant for E-Commerce, Oct. 2016 – Oct. 2018
- Directed cross-department collaboration to manage an $89M e-commerce business, achieving an 18% annual revenue increase.
- Developed and launched a Pride-themed collection, increasing brand equity and supporting charitable initiatives.
- Leveraged analytics and consumer research to craft multi-channel messaging strategies that drove sales growth.
SKILLS
- Qual/Quant Research
- Creative Testing
- Brandwatch
- OnePulse
- Resonate
- Infegy
- Mintel
- Adobe CS
- Canva
- WordPress
- Mailchimp
- Google Suite
- Dash Hudson
- Hootsuite
- Sprinklr
- Sprout Social
- Canva
EDUCATION
The Ohio State University BSBA – Marketing, 2012 – 2016
VOLUNTEER EXPERIENCE
Roundup River Ranch
- Cabin Counselor, Aug. 2025
Flying Horse Farms
- Cabin Counselor, Aug. 2017 & Aug. 2018
- Planned Staff Leader, Summer 2020
SOS Outreach
- Mentor, Winter 2024-2025